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Grounded Discovery
Every engagement starts with field interviews and data capture to surface bottlenecks, seasonality risks, and regulatory pressures before writing a line of code.
South Africa • Agricultural Technology Specialist
Digital Solutions That Grow With Your Farm
Custom web applications and automation built by someone who understands both agriculture and technology. With a decade of hands-on farming experience and proven software expertise, I bridge the gap between your fields and modern technology—specializing in precision farming apps, data-driven insights, and agricultural automation.
15+ seasons
of agricultural operations experience across fresh produce and dairy
IoT to AI
integrations deployed from cold chain telemetry to Copilot workflows
Field to ERP
bridging on-farm devices, packhouses, accounting and analytics stacks
Compliance ready
solutions delivered with SOPs, audits, and training documentation
Methodology
Built for the realities of modern agriculture
From discovery to deployment, every project combines agronomy context with software delivery best practices so your team gets platforms that stay reliable through droughts, load shedding, and peak season demand.
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Operational Analytics
We wire up telemetry, dashboards, and alerting that keep managers in control—from cold chain compliance to irrigation scheduling and packhouse throughput.
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Human-Centred Systems
Tools are deployed with farmer training, SOPs, and offline-safe workflows so teams adopt the platform and trust the data during harvest pressure.
Technology & platforms powering agricultural solutions
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Featured Projects
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Frodough Baker Guide
Digital recipe platform that helped artisan bakers standardize production, reducing waste by 30% and ensuring consistent quality across batches.
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Agnovo Marketing Core
Marketing platform built for agricultural businesses to reach customers effectively, tracking campaign performance and ROI without the complexity.
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Jasmyn Plaasprodukte Website
Modern website that brought a family farmstall online, increasing customer inquiries by 60% and making farm tour bookings effortless.
Engagement models that meet operations where they are
Packages cover quick wins like SEO audits, go-to-market site launches, AI co-pilots, and multi-module platforms—each scoped for agricultural realities.
SEO Optimization Starter
Get found online by the right customers—SEO audit and optimization focused on agricultural keywords to bring qualified leads to your door.
Deliverables
- Complete SEO health check (technical performance, search visibility, mobile experience)
- Agricultural keyword research tailored to your crops, inputs, and services—seasonal focus included
- Hands-on optimization of up to 10 pages to rank higher and convert better
- Local search setup so nearby customers can find you easily (Google Business Profile, directory listings)
- Speed improvements that work even in rural areas with slower connections
Ideal for
Farms, agri suppliers, and packhouses ready to grow through inbound leads
Get your free SEO assessment
Before/after SEO health score
Prioritized backlog (90-day plan)
Content brief for next 5 blog posts
Agri-focused keyword research
Web Development "Agri Site" Launch
Professional website that works as hard as you do—mobile-friendly, easy to update, and built to turn visitors into customers.
Deliverables
- Professional website (up to 8 pages) designed to convert visitors into customers
- Easy-to-use content management system with hands-on training—update it yourself anytime
- Quote requests, bookings, and contact forms that alert you via email or WhatsApp
- Mobile-optimized for checking in the field or on the go
- Add-ons available: product catalogs, online ordering, multi-language support, secure farmer portals
Ideal for
Operations ready to establish or refresh their online presence and support growth
Start your website project
Deployed site with brand-consistent components
Documentation + 1 training session
Mobile-optimized for field access
Conversion-focused design
AI Integration "Ops Assist"
Stop drowning in paperwork—smart automation that handles routine tasks so you can focus on what actually grows your operation.
Deliverables
- We identify 1-2 high-impact automation opportunities in your operation
- Get one AI workflow up and running end-to-end—proven in real conditions
- Seamless connection to your existing tools (spreadsheets, accounting software, messaging apps)
- Security and privacy built in from day one—your data stays protected
Ideal for
Operations buried in manual admin work or needing faster, better decisions
Explore automation opportunities
Deployed AI workflow with SOP
ROI tracker (time saved, error reduction)
Integration with existing tools
Data privacy and security compliance
IoT Integration "Field-to-Cloud"
Know what's happening in your fields from anywhere—real-time sensor data, instant alerts, and dashboards that help you act fast.
Deliverables
- Connect 1-2 sensor types to a single monitoring system (soil, weather, temperature, equipment)
- Real-time dashboard showing current conditions and historical trends
- Instant alerts via SMS, WhatsApp, or email when thresholds are exceeded
- Reliable operation even with poor connectivity—data buffers and syncs when connection returns
- Optional: automated controls (like irrigation triggers) and exportable compliance reports
Ideal for
Water management optimization, cold chain compliance, and equipment monitoring
Start monitoring your operation
Live telemetry dashboard
Device registry and maintenance playbook
Automated threshold alerts
Offline failover capabilities
IT Consultation & Custom Solutions
Big challenges need custom solutions—from complete management platforms to complex integrations, built to fit your operation perfectly.
Deliverables
- Discovery sessions to understand your operation, then a clear roadmap forward
- Custom multi-module systems (packhouse management, traceability, inventory, finance connections)
- Complex integrations with existing systems (ERP, marketplaces, packing equipment, offline mobile apps)
- Security assessments, legacy system upgrades, and seasonal scaling support
- Ongoing support available with guaranteed response times during critical periods
Ideal for
Large operations with complex integration needs, custom requirements, or seasonal scaling demands
Let's discuss your operation
Fixed per milestone or time & materials pricing
Phased implementation approach
Enterprise-grade security and compliance
Ongoing support with SLA guarantees
Partners on working together
Farm managers, operations leaders, and founders on digitizing their operations without losing sight of on-the-ground realities.
Green Valley Farms
Pieter van der Merwe
Farm Manager
“FarmFlow completely transformed how we manage our 5 properties. We're making data-driven decisions that have increased our yield by 35% and reduced water usage significantly.”
Harvest Co-op
Sarah Thompson
Operations Director
“The IoT integration and predictive analytics have been game-changing. We caught a disease outbreak 2 weeks earlier than we would have visually, saving an entire season's crop.”
AgriConsult ZA
Johan Botha
Agricultural Consultant
“Working with a developer who truly understands both agriculture and technology is rare. The solutions are practical, field-tested, and actually solve real farming problems.”
Frequently asked
Common questions from farmers and agribusinesses about working together.
Every Farm Has Unique Challenges
Let's discuss how custom technology can address yours. Whether you're looking to automate routine tasks, make better use of your data, or build a complete digital management system—I speak both agriculture and technology.
Available across all time zones. Supporting progressive farms worldwide with practical solutions that make sense for your operation.